Pat Bryson from Bryson International and the KBA went on tour providing eight sales training sessions in Kentucky, the week of June 19. We had over 180 broadcasters in attendance throughout the Commonwealth.
Each session was 2 hours in length and Pat offered lots of ideas to help stations make money.
The first hour was spent exploring the fine art of asking sophisticated questions designed to uncover needs, goals, objections…everything our stations needed to craft on-target campaigns for their clients. We learned, “It’s not your father’s customer that needs analysis!” a true session designed for today’s crowded and complicated environment.
The second hour was spent learning a new technique to handle objections. We often hear from our stations that getting the final agreement is tough. Using the process Pat provided will hopefully make it much easier for our members.
We all had some fun and improved our sales game!
Remember, the KBA offers two Sales Training Roadshows each year at no cost to you or your station. Be on the lookout for our fall registration dates.