Who:
Managers & Sellers

When/Where:
11/13: Paducah, KY at 8:30am
11/13: Madisonville, KY at 2:30pm
11/14: Elizabethtown, KY at 8:30am
11/14: Somerset, KY at 2:30pm
11/15: Pikeville, KY at 8:30am
11/15: Morehead, KY at 2:30pm
11/16: Frankfort, KY at 8:30am

Presenter:
Speed Marriott – Owner / CEO, P1 Learning

Topic:
Embracing Digital Sales (Two Hour Session)
As a media seller, you must become an absolute champion of both traditional and digital media. You are no longer just a Radio or TV rep, you are a brand and marketing specialist! And that’s going to require you to set aside all of your pre-conceived media biases. In this session we will give you an understanding of…
* The Features & Benefits of Your Media Assets
* Three Primary Types of Digital Media: Owned, Paid & Earned
* The Definitions for Today’s Top 10 Digital Terms
* The Consumer Purchase Path

Whether it’s digital or traditional media, the process of building a brand is the same. Embracing this is your first step toward
success.