Henry’s Travels

KBA President/CEO Henry Lackey has been battling pneumonia most of the week. He is currently in Central Baptist Hospital in Lexington. He plans to return to work at the KBA office on Monday, April 24. We appreciate all of our stations support as Henry makes his way across the state to a town near you.

On April 7-8 Henry traveled to stations in the southeastern part of the state.

Forcht Broadcasting Somerset

Forcht Broadcasting Somerset

WJRS Jamestown

WJRS Jamestown

WKMZ Monticello

WKMZ Monticello

We appreciate all of our stations’ support as Henry makes his way across the state to a town near you. To schedule a visit to your station, contact henry@kba.org.

KBA Roadshow Preview: The Fine Art of Asking Questions

Pat Bryson

Pat Bryson

Today, we have many options in our sales arsenal to offer to our clients. Not only are we selling radio, many of us are now selling digital products as well. It can be a bit overwhelming. How do we know what to present to our clients?

Sales is a process, whatever we are selling.

It all starts with knowing our clients. We must access and understand our clients’ worlds in a deeper way than ever before.

The traditional client needs analysis meeting doesn’t work well today. Our questions must be more sophisticated, they must probe more deeply into the business aspects of our clients. We must understand their problems, know the ramifications of those problems for the business and how those problems will affect our client personally. We must know our clients’ metrics.

Understanding the goals and objectives of our clients will allow us to craft solutions to those goals and objectives through our campaigns. It will result in larger agreements for us and better results for our clients.

In the first hour, we will learn what topics we MUST know when we leave a client needs analysis meeting and the questions to ask to get this information.

Our second hour will be devoted to learning a revolutionary technique to make “No” a suggestion, not the final answer. Closing sales is a process, and we will study the buy cycle of consumers and the steps necessary to lead our clients through the Marketing Channel to a positive conclusion.

Hint: it’s all about questions!

Selling today is not what we TELL, it’s what we ASK. Questions are truly the heart of the sales process. Learning to ask great questions is an art form. You will leave the session prepared to have your clients say, “That’s a great question. No one’s ever asked me that before!”

It’s not about us: It’s about them!

Join Pat Bryson for this insightful training as she travels across the state in June. Look for sign-up information on the web in the next few weeks for a location near you!

Trent Harris promoted to Executive Vice President, WCYN Broadcasting

Trent Harris

Trent Harris

Chris Winkle, President & CEO of WCYN Broadcasting Inc. has announced the promotion of Trent Harris to the newly created position of Executive Vice President. In addition to his duties as Director of Advertising, Harris will now also assist with administrative duties and responsibilities within the Company. “Trent is passionate about serving our community and brings a new level of energy and skillset to our leadership team”, said Winkle. Harris is a graduate of Morehead State University. He and his wife Jessica have two children, Logan & Shelby.

Digital Client Specialist

Category:
Sales

Position/Title:
Digital Client Specialist

Details:

WLKY, the Hearst Television CBS affiliate seeks a Digital Client Specialist for its associated website WLKY.com. As a Digital Client Specialist, you will be responsible for working with the Digital Sales Manager, account executives and their clients to ensure successful digital advertising campaigns. Candidates will be outgoing, creative, able to thrive in a fast-paced work environment, have strong attention to detail, and a desire to exceed client expectations.

Job Responsibilities

· Campaign management and sales analysis

· Build, traffic, and schedule advertising creative

· Proactively monitor, analyze, and optimize all online advertising performances-from creating insertion orders to post completion

· Effectively communicate with internal teams (sales, production, internet broadcasting) and external clients on performance and delivery of commitments

· Manage online inventory and be able to effectively predict and act on pacing reports

· Provide troubleshooting assistance for creative and operations-related issues for all campaigns

· Work directly with clients and sales teams to provide detailed client service and execute integrated marketing plans

· Prepare strategic PowerPoint presentations based on customer & station needs

· Pull performance reports

Vacancy Type:
Full Time

Date Posted:
4/11/2017

Closing Date:
5/11/2017

City:
Louisville

State:
Kentucky

Experience:

· Experience with web/internet technologies (Flash, JavaScript, HTML)

· Working knowledge of Google Analytics, DFP

Requirements:

Qualifications Requirements:

· Microsoft Office Suite

· Ability to thrive in a fast-paced work environment, manage multiple projects and tight deadlines

· Strong focus on teamwork and self-starter

· Extreme attention to detail and desire to exceed client expectations

· Organizational skills

Education

· BA/BS degree or equivalent work experience

Contact:
To Apply
Please visit careers.hearstteleivison.com to apply.
EOE
M/F/D/V

Job posted by an EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER

News Director

Position: News Director

Thunderbolt Radio

WCMT AM/FM WCDZ FM

PO Box 318

Martin, Tennessee 38237

Job responsibilities include but are not limited to gathering, writing, reporting news.

Knowledge of high school sports helpful.

Apply to:

paultinkle@wcmt.com

EEO

Registration now open for KAPB awards presentation and storytelling workshop

ap-broadcast-awards

The 2016 Kentucky Associated Press Broadcasters Awards Presentation will be held on Saturday, April 29 at the Hilton in downtown Lexington, recognizing the best in television and radio journalism in Kentucky. The deadline to register for the banquet is Monday, April 24. The cost is $55 per person. No walk up registrations will be accepted. The event begins with a reception at 5:30 PM, followed by a dinner and the awards presentation at 6:30PM.

FREE WORKSHOP: KAPB and the Kentucky Broadcasters Association invite professional and college journalists to attend a storytelling workshop on Saturday, April 29, with Kentucky native Al Tompkins at the Hilton from 9 AM – 3 PM.

The workshop is no charge, but seating is limited and available on a first-come, first-served basis. Lunch will be provided, courtesy of the KBA.

For a list of finalists and details about banquet registration, the storytelling workshop, and the group hotel rate, go to

http://discover.ap.org/contests/kentucky-broadcast

The deadline to book at room at the group rate is Tuesday, April 11.

Please contact Julia Versau at jversau_contractor@ap.org with any questions.