Details: WHAS11, TEGNA’s ABC affiliate in Louisville, KY is seeking a cutting-edge Digital Media Strategy Manager to lead our Digital news content group.
Responsibilities: Build, develop and implement digital content strategy for WHAS11, including WHAS11.com website, WHAS11 mobile apps, and WHAS11 social that will aggressively grow WHAS11’s Digital presence
Lead WHAS11 strategy for each of multiple social platforms, including Facebook, Twitter, YouTube, Instagram, Tumblr, Storify and Pinterest
Evaluate emerging social and digital tools and platforms and how they can be used to advance the journalism and business goals of WHAS11Lead mobile content and design development to respond to an increasingly mobile-first news audience, both via our suite of existing apps and by identifying future content and business opportunities in mobile
Recruit, hire, develop and manage Digital news content staff
Drive origination, collaboration and integration between TV & Digital news staff, including providing ongoing training for staff members to increase utilization and promotion of Digital/ Mobile/Social tools and techniques
Enhance WHAS11 initiatives across all departments by adding a digital sensibility to operations where opportunities exist
Be an effective advocate and liaison with TEGNA to creatively address corporate and local market needs, requirements and opportunities
We are an Equal Opportunity Employer and value the benefits of diversity in our workplace.
Vacancy Type: Full Time
Closing Date: 7/30/2016
City: Louisville – 40202
State: Kentucky
URL: http://www.whas11.com
Experience: 4 Year(s)
Requirements: College degree required, advanced degree with business/leadership focus desired
Track record of innovation in driving mobile and social content
Proven ability and experience leading teams, and fostering innovation and collaboration at corporate and local levels
Fluent with a wide range of digital content management systems
Fluent with social media platforms and social management tools, including Facebook, Twitter, Instagram, YouTube, Storify
Fluent with digital metrics tools including Omniture, Chartbeat, Google Analytics, Facebook Insights, Twitter metrics tools
About TEGNA: TEGNA Inc. (NYSE: TGNA), formerly Gannett Co., Inc., is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver. TEGNA reaches more than 90 million Americans and delivers highly relevant, useful and smart content, when and how people need it, to make the best decisions possible. TEGNA Media includes 46 television stations and is the largest independent station group of major network affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. TEGNA Digital is comprised of Cars.com, the leading online destination for automotive consumers, CareerBuilder, a global leader in human capital solutions, and other powerful brands such as G/O Digital and Cofactor. For more information, visit www.TEGNA.com. TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.
Account Executive
TEGNA Media is transforming the local advertising paradigm and providing it’s TV stations with unparalleled resources that will allow them to thrive in a fast changing advertising landscape. As a TEGNA TV station WHAS11 is looking for a top sales talent. You’ll have the opportunity to work with local and regional companies to help them grow their business through the use of TEGNA Media’s best-in-class broadcast and digital media marketing products, including TV, Digital Video, Online and Mobile display, Audience Marketplace, SEO, SEM, Email Marketing, Social Media Advertising, and much more. Account Executives are the primary driver of revenue growth at the TV Station. They work with existing customers, continuously develop new opportunities, and help businesses grow through the use of WHAS11 and TEGNA Media’s best-in-class, full service advertising product mix.
Qualified candidates:
• Possess a winning, no excuses attitude and have the ability to thrive in a fast paced, competitive work environment
• Maintain a strong pipeline of existing and potential customers while building new prospects on a continual basis
• Develop advertising solutions for new customers that deliver results to their businesses and end consumers
• Deliver informative, impactful, and persuasive presentations to small and large groups
• Successfully grow revenue from current customers by demonstrating the value and generating positive results from custom marketing plans. • Demonstrate proven success in prospecting, negotiating, and closing fully integrated multi-platform media campaigns
• Effectively manage time out of the office on face-to-face sales calls, while delegating account maintenance to sales support specialists • Provide exceptional customer service to clients
• Collaborate well with Account Managers, Sales Managers, Sales Assistants, Consumer Insights Strategists and other external and internal resources
• Stay abreast of details requiring immediate attention and empower Account Managers to proactively assist as needed
We are an Equal Opportunity Employer and value the benefits of diversity in our workplace.
Vacancy Type: Full Time
Closing Date: 6/30/2016
City: Louisville – 40202
State: Kentucky
URL: http://www.whas11.com
Experience: 3 Year(s)
Requirements:
• Must have broad understanding of broadcast and digital media, marketing, and advertising
• Minimum of 3 years consultative sales experience, preferably in media / digital media advertising sales
• College degree OR comparable combination of education/experience/training required
• Proven ability to adapt to change, expert problem solving skills and strong financial acumen
• Excellent math, written and oral communication skills
• Proficiency with MS Word, Excel and PowerPoint. WideOrbit and Salesforce experience a plus.
• A valid driver’s license with a good driving record and proof of insurance is required.
Contact Company: Louisville,KY
Contact E-Mail: amarkenson@tegna.com
Contact Details: Alison Markenson
Apply Online URL: http://www.whas11.com
Job posted by an EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER